Kingsmill owner cleared to create UK’s biggest bread brand with…

In emerging news, hovis was acquired by the UK private equity group Endless in 2020. Hovis was acquired by the UK private equity group Endless in 2020.drink industryKingsmill owner cleared to create UK’s biggest bread brand with Hovis takeoverABF’s bakeries arm would be likely to exit the market entirely if the deal did not proceed, CMA finds Business live – latest updates Julia KolleweTue 16 Jun 2026 10.34 CESTLast modified on Tue 16 Jun 2026 11.00 CESTSharePrefer the Guardian on GoogleA £75m deal for the owner of Kingsmill to buy Hovis to create the UK’s biggest bread brand has been cleared by the competition watchdog.Key players /p><p>This would affect especially people on lower incomes, for whom bread is a basic staple, the regulator said.</p><p>Bran flakes could be classed as junk food under new healthy eating guidelines Read moreABF, whose UK bakery arm Allied Bakeries (AB) owns the Kingsmill, Allinson’s and Sunblest brands, supplies bread and other baked products such as muffins and hot cross buns across the country, and along with Hovis supplies own-brand baked goods to large supermarkets. Strategic RationaleKey Strategic DriversMarket positioning and competitive advantagesOperational synergies and integration opportunitiesGeographic expansion and market accessBran flakes could be classed as junk food under new healthy eating guidelines Read moreABF, whose UK bakery arm Allied Bakeries (AB) owns the Kingsmill, Allinson’s and Sunblest brands, supplies bread and other baked products such as muffins and hot cross buns across the country, and along with Hovis supplies own-brand baked goods to large supermarkets. Expert Commentary Looking AheadFor complete details on this development, refer to the original report from Guardian Business. Frequently Asked Questions