Berlin’s Peec AI lands €18 million as demand grows for AI-bas…

Title: Berlin’s Peec AI Lands €18 Million as Demand Grows for AI-Based Brand Visibility Tools

Introduction:
The European startup landscape is abuzz with activity in the AI-driven marketing and brand visibility space. Berlin-based Peec AI has just secured an €18 million Series A round to accelerate its growth, expand its team, and establish a New York presence. The funding comes as more companies seek AI-powered solutions to navigate the rapidly evolving landscape of AI-powered search and product discovery. Peec AI’s platform enables marketing teams to monitor their brand’s performance across AI platforms, understand key drivers, and take targeted actions to enhance visibility and engagement.

Key Takeaways:
– Peec AI raised €18 million in Series A funding led by Singular VC, with participation from Antler, Combination VC, identity.vc, and S20.
– The company provides an AI-powered platform that helps marketing teams monitor brand visibility, sentiment, and performance across AI-powered search and discovery platforms.
– Peec AI has onboarded over 1,300 brands and agencies since launching in February 2025, growing to over €3.4 million in ARR.
– The funding will be used to expand the platform’s capabilities, grow the team, and establish a presence in New York.
– The raise positions Peec AI in the mid-scale funding bracket of an increasingly active European sector focused on AI-driven marketing and brand visibility tools.

Detailed Analysis:
The €18 million Series A round for Peec AI comes at a time when AI-powered marketing and brand visibility tools are attracting significant investor attention in Europe. Other notable deals in this space include France’s Massive Dynamic raising €3 million, the Netherlands’ aizy securing €1.5 million, and the UK’s Plain securing €14.5 million.

Germany, in particular, has seen strong activity in this segment, with Berlin-based Talon.One closing a €114 million round to scale its AI-enhanced loyalty infrastructure. Peec AI’s raise places the company firmly in the mid-scale funding bracket of this increasingly active sector, complementing the company’s earlier €7 million Seed round reported by EU-Startups in 2025.

Peec AI’s platform is designed to help marketing teams navigate the evolving landscape of AI-powered search and product discovery. As AI-based platforms like ChatGPT, Perplexity, and Gemini become the new discovery layer for consumers and B2B buyers, many companies still struggle to understand how their brand is represented and which sources shape that narrative.

Peec AI’s solution combines analytical depth with an intuitive user experience, enabling teams to quickly see how their brand appears in AI-generated answers, identify the key drivers, and take action to improve visibility, sentiment, and reach. The platform’s “opinionated design” allows users to complete essential workflows efficiently, avoiding the feature overload that can plague other SEO and AEO tools.

Expert Perspective:
“AI search is rewriting the rules of discovery, and Peec AI is the team redefining how brands show up in that new landscape,” said Henri Tilloy, Partner at Singular VC. “Building for scale and reliability, while delighting customers is a challenge in a market moving so quickly. Peec AI combines depth, design, technical excellence and ruthless product velocity in a way that is rare at this stage. They are building real technology with the potential to lead a defining category.”

Conclusion:
Peec AI’s €18 million Series A funding round underscores the growing demand for AI-powered marketing and brand visibility tools in Europe. As AI-based platforms become the new discovery layer for consumers and businesses, Peec AI’s platform aims to help marketing teams navigate this evolving landscape, providing the insights and actionable data they need to enhance their brand’s presence and performance. With plans to expand its platform, team, and geographic reach, Peec AI is poised to play a leading role in shaping the future of AI-driven marketing and brand visibility.

FAQs:

1. What are the key features of Peec AI’s platform?
Peec AI’s platform enables marketing teams to monitor their brand’s performance across AI-powered search and discovery platforms, understand the key drivers of visibility and sentiment, and take targeted actions to improve their brand’s performance. The platform provides detailed analytics, workflow tools, and an intuitive user interface to help teams quickly move from insight to action.

2. How does Peec AI differentiate itself from other SEO and AEO tools?
Peec AI’s focus on the emerging AI-powered search an